This page includes some notes relating to the
strategic planning process, with links to some resources you may or may not
find useful.
This page evolved out of requests stemming from a
teleconference held on
This is obviously only a rough draft, and will be
edited at a later date. We are posting
it now for those who would enjoy value from the resources shared.
vision
the whole purpose is to give clarity around the
destination, not to specify the means for accomplishing this realistic goal.
Your vision statement should to be easy to read and comprehend.
It needs to be written in relevant terms that clearly communicate your end
result.
examples of vision statements
http://www.enrichmentjournal.ag.org/enrichmentjournal/200103/036_visionstate_sidebar.cfm
The vision of Coach Universe
is a global knowledge sharing network of coaches, trainers, facilitators,
organizational effectiveness consultants and
other related professionals and their clients and
potential clients.
It is a voluntary
organization modeling possibilities for exchanging value available to the
organizations of the future.
When building your business,
it is imperative that you communicate to your customers and potential
customers/clients (“prospects”) the
value you offer.
Moreover, this must be communicated in compelling language, such that
these individuals are moved, touched and inspired
to take action and do business with you because of the
value you are proposing/offering.
What follows, then, is a
brief conversation/exploration of the concept of value.
what is value?
Value could be defined in
technical terms as a principal, standard or quality considered worthwhile or
desirable.
Said simply, value is an
amount, as of goods, services, or money, considered to be
a fair and suitable equivalent for something else; a fair price or return.
Let us for a moment consider
the distinction adding value vs providing a benefit.
Pause for a moment, before
continuing your reading, to think about this distinction. How do you see these as distinct?
Let’s pause for a moment for a brief comment about
pausing:
It really is important that you actually do pause for a moment to consider what
we are discussing here.
The benefit to you of
pausing is that you get it, versus being exposed to it.
Getting it makes a
difference because you cannot go out and be awesome because you have been
exposed to something.
How do we learn? We learn most compellingly experientially. Think about one of your most value-able
learning experiences.
Was it not
experiential? Applying your preferred
method of learning to this exercise will make a difference to you.
Ok, so we continue
exploring, how do you see the distinction adding
value versus giving more?
what value do you add to your clients, and what does that
get them?
This is a very important
distinction, and an important part of marketing your coaching practice.
Do you ask your clients,
your colleagues, your customers, “how do you learn?”
Adults tend to appreciate
visual aids, sure, but what is the learning style of the person you are
coaching, managing, training? What is a
good approach with a diverse group?
Incorporating learning tools that address all styles, visual,
kinesthetic, auditory, digital.
strategic planning resources
here is a resource to those considering how to handle the strategic planning
process
http://www.mapnp.org/library/plan_dec/str_plan/str_plan.htm
Basic
Guidelines for a Successful Planning Process
Goals and objectives should
be SMARTER