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-----Original Message-----
From: Rick
Sent: Thursday, December 19, 2002 3:44 PM
To: Dwayne Cox
Subject: Coaching Definitions
Dwayne,
I have been looking for definitions of the different coaching descriptions
i.e. Personal, Business, Executive, Corporate etc.
In your opinion are there any definitions (or a location to go to) you
would consider accurate, clear and concise?
Rick
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dc responded ---------------------------------------
Hi Rick,
Many sites include various definitions on them. Each person crafts their
definitions a little differently. I believe it would be fair to say
the following: Coaching is in a constant state of transformation. What
coaching was all about five years ago is different now, as we are learning
more all the time about how to be more effective as coaches, and are
evolving the language, practices, competencies and distinctions of all
types of coaching.
At the end of the day, coaching is about evoking excellence in others.
Experienced coaches will take what is known as an ontological
approach to coaching, which takes into consideration in a comprehensive
way what a person is doing and who a person is being. The world
view of the person being coached is explored through different lenses,
and their development is addressed wholistically. See Newfield's
approach or NVW's
approach for more about an ontological approach to coaching.
As far as the difference between different kinds of coaching, personal
coaching is more about working with someone individually, outside of
their work environment, such that they have more access to possibilities
for new ways of being and doing that were not available to them due
to limiting beliefs, stories, habits, patterns and so forth, which are
made visible to them and summarily transformed through their work with
a coach. This language comes in part from Landmark
Education Corporation.
See "What
Coaches Do" to get a better idea of some of the things coaches
are up to with their clients.
As far as the difference between corporate coaching and organizational
coaching and business coaching and executive coaching, it is clear that
key employees have needs that are different than the needs of small
business owners, and CEOs have needs that are different than managers.
Those who work with executives around their particular needs are known
as executive coaches. Those who work with small businesses are
known as business coaches. Coaches who work with managers and
key employees at larger companies are known as corporate coaches.
The specific needs of various types of people, like professionals such
as architects, attorneys, doctors, accountants and so forth are handled
by coaches who may refer to themselves as personal coaches, or as business
coaches, depending on their training and the areas they enjoy coaching.
If a coach is working on personal issues with someone, such as relationship
or communication issues, or life planning, the person could be referred
to as a personal coach. If they are focusing on improving business
results, they would probably be called business coaches. There is some
overlap. The important thing to know is that a well trained coach
works with people, regardless of their situation, in a comprehensive
way.
That is, a small business owner needs to have balance, so a business
coach would need to find out about how that person is handling all of
their relationships and activities, including those that are not directly
involved in the business.
Here are some links that may be helpful in exploring each of these domains
further:
Corporate
Coaching
Business
Coaching
Executive
Coaching
Personal Coaching
Feel
free to share this page with anyone you know that maybe is asking this
question, and for those of you reading this who are willing to give
me feedback, I'll be happy to edit this article including your comments,
ideas, questions and insights. Just email me.
Warmly,
Dwayne
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